01 — Commerce · 2025
Ecommerce Experience
A high-conversion storefront with cinematic product storytelling and frictionless checkout flows.
Challenge
Elevate a legacy Shopify theme into a distinctive brand experience without sacrificing performance or conversion.
Solution
Rebuilt the frontend with modular sections, custom liquid components, and purposeful motion that guides attention to product and CTA.
Technologies
- Shopify
- JavaScript
- Sass
Process
- 01Audited existing conversion funnel and theme structure
- 02Designed a modular section system for editorial merchandising
- 03Implemented custom product interactions and cart micro-UX
- 04Optimized assets, critical CSS, and Core Web Vitals
Features
- — Immersive product galleries
- — Custom cart drawer
- — Editorial homepage modules
- — Mobile-first checkout refinements
Results
- — Faster perceived load on key templates
- — Clearer product storytelling
- — Improved engagement on featured collections